The YouTube universe has been struck with heartbreaking news: Pretty Pastel Please, the beloved Australian content creator renowned for her fashion hauls and travel adventures, has passed away. The announcement surfaced on her Instagram account on July 5, revealing that Alexandra, as she was known in real life, died in June.
Fans and friends were devastated by the sudden loss, described as “sudden, unexpected, and devastating to all who knew her.” The Instagram post was accompanied by a poignant image of Alex holding her pet bird, with the words “In Memoriam” prominently displayed above. The family has requested privacy to grieve and heal during this challenging time, and they thanked everyone for their support and understanding.
Alex first captured hearts on YouTube in December 2017, and amassed a significant following of over 690,000 subscribers. She was cherished for her vibrant personality and unique content, which included quirky challenges like eating only 7-Eleven food in Japan for a week – an endeavor that drew over 4 million views. Her adorable bird also had its moment of fame, especially in a popular video where it “whispered” into the microphone for a full five minutes.
In addition to her engaging content, Alex was also open about her personal life. In July 2023, she shared her journey through a divorce from her husband Dan. She had also been candid about her experiences with online trolls, providing a raw and honest look into her life beyond the camera.
Most recently, Alex had expanded her online presence to Twitch, where she carried out her final live stream on June 25. Her reach and impact were undeniable, touching countless fans who are now mourning her loss.
The online community awaits further details about a memorial, which will be posted on her YouTube and Instagram in due course. Meanwhile, they reflect on the joy and inspiration she brought into their lives, celebrating the legacy of a digital creator who left too soon.
Alex was only 30 years old. Her presence, both online and off, will be dearly missed. RIP, Pretty Pastel Please.
