- A wave of trademarks for ‘Hawk Tuah’ emerges.
- Businesses jump on the viral phrase.
- Applications range from apparel to surprising products.
- Hailey Welch hasn’t filed any trademarks herself.
- Potential earnings spark widespread interest.
The phrase ‘Hawk Tuah’ is becoming unavoidable. Businesses are capitalizing on its viral status by filing numerous trademark applications. This surge means we might see ‘Hawk Tuah’ on a variety of products soon.
According to documents obtained by TMZ, the number of trademarks for the phrase has reached double digits. Companies want to use it on just about everything—from t-shirts to lubricants and even sexual stimulants. Yes, really.
Despite the wave of trademark filings, Hailey Welch, who coined the phrase, hasn’t filed any herself. It’s possible she might be using an alias or an LLC, but her name doesn’t appear on any of the current requests.
Jason Poteete from Fathead Threads, which is already working with Welch, mentioned she has considered filing a trademark and has even spoken to a lawyer about it. It’s clear why so many businesses are eager to jump on this trend. Poteete revealed that Fathead Threads has already grossed over $65k from merchandise featuring ‘Hawk Tuah’.
We’ve reached out to Welch’s lawyer and Fathead Threads for more information, but haven’t heard back yet. It looks like the ‘Hawk Tuah’ craze is far from over.
The surge in ‘Hawk Tuah’ trademark filings shows no signs of slowing down as businesses seek to capitalize on its viral popularity.
