Kim Kardashian Joins Forces with NBA as SKIMS Becomes Official Underwear Partner

How will this groundbreaking partnership between Kim Kardashian’s SKIMS and the NBA revolutionize the worlds of fashion and sports?

Kim Kardashian, the well-known reality TV star, has recently announced an exciting partnership with the National Basketball Association (NBA). This collaboration will see her brand, SKIMS, becoming the official underwear partner of the NBA, along with the WNBA and USA Basketball. Kardashian took to Instagram to share the news, accompanied by a photo of herself donning a pink suit and posing with NBA players. She expressed her pride in this collaboration, emphasizing how it reflects SKIMS’ growing influence on culture. This partnership aims to bring people from all backgrounds together through the mediums of fashion, sport, and talent.

Describing the partnership as a significant milestone, Kim Kardashian conveyed her enthusiasm for SKIMS’ collaboration with the NBA. In her Instagram post, she wrote, ‘Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball.’ As the Co-Founder and Creative Director of SKIMS, Kardashian expressed her pride in this association, seeing it as a reflection of the brand’s growing influence on culture.

Jens Grede, Co-Founder and CEO of SKIMS, acknowledged the NBA’s impact on pop culture, entertainment, and fashion, remarking that the partnership with the NBA presents a remarkable opportunity for both parties to engage the next generation of basketball fans. The collaboration aims to leverage the power of basketball to generate excitement and demand. Through this venture, SKIMS and the NBA plan to show up in unexpected ways, creating unique experiences for fans.

NBA Commissioner, Adam Silver, also spoke about the partnership and its significance. He recognized SKIMS as one of the most culturally-influential brands, expressing his anticipation of providing NBA fans and SKIMS users with exceptional experiences, new offerings, and premium products through this collaboration. This partnership will not only benefit both entities but will also contribute to the growth and popularity of the sport.

As part of this collaboration, SKIMS will receive extensive media exposure across various league platforms. This includes on-court virtual signage during NBA and WNBA national broadcasts, as well as exposure on the leagues’ official social and digital platforms. Such exposure will help SKIMS reinforce its brand presence among a wide audience, expanding its reach and influence.

To celebrate the launch of SKIMS Mens, which took place on October 26, the brand initiated a new campaign titled ‘Every Body is Wearing SKIMS.’ The campaign features NBA All-Star Shai Gilgeous-Alexander, along with other official athlete endorsers of the brand. This launch further solidifies SKIMS’ position in the market and highlights its commitment to inclusivity and diversity.

The partnership between SKIMS and the NBA underscores the brands’ shared vision of using basketball to connect people and foster excitement. Fans can expect to witness the partnership come to life at upcoming marquee events, such as the NBA All-Star and the NBA In-Season Tournament. These events will serve as platforms to showcase the collaboration and engage fans on a more personal level.

SKIMS, the brainchild of Kim Kardashian, has gained significant recognition and success, resulting in its recent valuation of $4 billion. This accomplishment is a testament to the brand’s unparalleled growth and impact within the industry. Through its partnership with the NBA, SKIMS aims to continue expanding its influence and reach, while championing the spirit of inclusivity and diversity that the brand stands for.

• SKIMS, Kim Kardashian’s brand, has partnered with the NBA, WNBA, and USA Basketball as their official underwear partner
• Kim Kardashian expressed her pride in this partnership, highlighting its significance in representing SKIMS’ influence on culture
• The collaboration aims to connect people from diverse backgrounds through fashion, sport, and talent
• NBA Commissioner, Adam Silver, expressed excitement about the partnership and the unique experiences it will offer fans
• SKIMS will receive media exposure across various league platforms, including on-court virtual signage during NBA and WNBA national broadcasts
• The brand recently gained a valuation of $4 billion

The partnership between SKIMS and the NBA marks an exciting new chapter for both entities. By joining forces, they aim to unite people from different backgrounds through fashion, sport, and talent. This collaboration is set to generate unique experiences for fans and offer them premium products. With SKIMS gaining media exposure across various league platforms, the brand’s influence and presence are expected to further soar. As they gear up for upcoming marquee events, the partnership promises an exciting journey ahead. Together, SKIMS and the NBA are poised to redefine the boundaries of fashion and sports.